Businesses understand that Media Design is a separate function than ad planning and media buying. Media design is a scientific and complex process of finding out how much media attention needs to be given to respective activities in the total media mix, including the ATL, BTL, online and social media.
Thanks to the fragmentation taking place in media-mix at the frequency of eye-wink, for the same brand and under the same campaign, the media design will constitute different strategy for various markets. No rocket-science to say that what works in Delhi may not work in Mumbai and, a hit on a GEC may get no takers on a vernacular news channel. But, with preferences changing so fast within same demographic segments, brands’ need to gauge the consumer mind have posed mammoth challenges. Let us share the challenging part of your business.
For, what may be your challenge may just be our core competency.
We do not deal in media buying but, can help you find synergy with the ones we trust.